Viral on TikTok, Loved by Hailey! The 2025 Beauty Trends Everyone's Obsessed With!

Hi Femme's! please get ready to fall head over heels for 2025's dreamy, glowy and totally Instagram-ready makeup trends! Sunkissed cheeks, barely there eyeliner, and lips so glossy they look like candy. Yap! it's all going viral on TikTok and Instagram. And guess who's once again stealing the spotlight? Yes! it's Hailey Bieber and her beauty line! Rhode, are right at the heart of it all. 

Let's break down these effortless glow up trends because trust me, you don't want to miss out!

source: pinterest by valen

1.   Sunset Blush & Cherry Blossom Blush

Blush is no longer just a finishing touch, it's the star of the show! This year, we're seeing emotional, artsy takes on cheek color, and the sunset blush and cherry blossom blush are leading the charge. 

• Sunset blush brings the dreamy tones of peach, coral, and lavender-pink right to your cheeks. It gives you that “just kissed by the sun” look—warm, radiant, and glowing like it's golden hour all day long.
• Cherry blossom blush, on the other hand, leans into soft, romantic vibes. Think pastel pinks applied generously—under the eyes, across the cheeks, even blending into your eyeshadow giving that innocent, anime-in-love glow.

And yes, Rhode’s viral Pocket Blush is basically made for this trend. Shades like “Piggy” (a soft pink) and “Toasted Teddy” work magic for recreating that delicate cherry blossom or vibrant sunset flush. It help you nail both the sunset and sakura vibes. And no wonder everyone’s just saying, “It melts like butter on your cheeks!" (seriously, TikTok can’t stop talking about it).

 2.   Blurred Makeup & Diffused Cat Eye

source: pinterest by The Zoe Report

This trend says "You don't need sharp lines to slay." Say goodbye to harsh, sharp eyeliner wings. Say hello to diffused cat eyes is a softer take on the classic wing: smoky, almost-faded edges at the corners that give off fierce vibes without looking harsh. Perfect for when you want to look fierce without looking like you tried too hard.

Same goes for lips—blurry lips are in! Instead of crisp, defined lines, the blurred-lip trend focuses color in the center and fades it toward the edges, giving you that naturally flushed, just-bitten effect. Think effortless, bitten lips with a romantic, just-kissed feel, and totally Gen Z-approved.

Soft liner, natural brows, and lip stains that melt into your lips? It's giving effortless beauty. Cute and casual? Yes, please!

3.   Glass Skin & Glass Nails

source: pinterest by Noella

Shine bright like... glass skin!

It’s time to glow like never before. Glass skin—that ultra dewy, almost translucent skin look is back and better than ever. The secret? Hydration, hydration, hydration. This trend is all about that dewy, almost-transparent, healthy glow that looks lit-from-within. And to achieve it? Hydration is your best friend. Products like Rhode’s Glazing Milk and Glazing Peptide Fluid are total game-changer! smooth, luminous canvas that pairs perfectly with minimal makeup and a flush of dreamy blush. They’re the perfect base for dreamy blush and soft makeup looks.

Don’t forget the nails! Glass nails are making waves too—think clear, clean, and glossy with a subtle shimmer. Add a touch of nude or milk pink for that elevated and boom! you’re serving quiet luxury with a chill twist seems like "I care about my look, but I'm chill about it."

4. Glossy Lips

source: pinterest - by Heather

Glossy lips are making a major comeback, say hello (again) to glossy lips—but this time, with a fresh twist. No more sticky, over-the-top glosses like early 2000s. Today’s gloss is about juicy, healthy-looking lips that scream hydration and softness.

The best combo? A sheer pink, soft peach, or nude gloss that not only looks cute but nourishes your lips too. And the best part? many of these glosses double as a skincare. The internet’s fave? Rhode Peptide Lip Treatment, of course. Hailey Bieber swears by it, giving lips that plump, glossy sheen and hydrates while adding that perfect kiss of shine—and when you pair it with a cherry blossom blush and glass skin base, your look becomes the ultimate soft, glowy dream. Come try it!

Soft & Glowy Makeup: "Because Natural Doesn't Mean Boring"

Let’s be real—Rhode knows how to keep up with the hottest beauty trends. But the real takeaway this year? These looks are all about feeling effortless, soft, and totally you. Sunset blush brings warmth and friendliness, glass skin shows you care about your skin, and glossy lips? They’re always a yes.

The best part? These trends are flexible! Whether your style is feminine, edgy, tomboy, or minimalist you can make them your own. It’s not about chasing beauty standards, it’s about glowing with confidence.

So whatever look you choose, remember: have fun with it and let it reflect the best version of you. Because trends come and go, but self-love & good vibes? Always in style. 💫

Have a cool beauty hack or idea you are dying to share? Spill it in the comments bellow—I’d love to hear your brilliance and maybe feature it next! ✨💬

See you Femme's^^